Urban Poison is rooted in a vision to create a lifestyle and clothing brand that seamlessly blends style, functionality, and purpose. By focusing on athleisure and athletic wear, the brand aims to cater to urban communities with designs that promote not only physical activity but also a proactive approach to health and wellness. The emphasis on preventative healthcare underscored a commitment to empowering individuals to take charge of their well-being while looking and feeling their best. Urban Poison seeks to redefine urban fashion by making health-conscious living both accessible and stylish. The capsule represents a placebo. It is up to the individual to live a lifestyle that exudes health, awareness, and to stay Up!